Data Analysis and Mining

Data Analysis Solutions

Millennium’s data mining solutions expose implicit, previously unknown and vital information from collated data in both current and legacy systems. This powerful technology uses sophisticated algorithms to identify key attributes of business processes available in your data warehouses. We help you build business intelligence applications to enable you to extract greater value from your corporate data. The availability of accurate and intelligible data allows you to make knowledge-driven business decisions, thus further eliminating the possibilities of risks and losses.

Our data mining solution is designed to analyze past behaviors and predict future trends among clients, direct competition, and marginal players. The system goes beyond normal support systems and other automating tools by resolving issues that are typically time consuming. Our systems can be implemented over existing systems and platforms, thus reducing cost of ownership.

Our solutions deliver the following advantages to the client:

• Predict trends and behaviors. Organizations traditionally depend on conventional meetings and elaborate manual analysis of available data to predict trends and patterns in their business. Our systems provide this information automatically, giving a detailed analysis from each quarter.
• Explore unknown patterns. Our systems rearrange random databases in linked patterns, enabling easy and accurate identification of unseen patterns in one sweep. This helps our clients identify patterns in even mundane activities, such as shopping or transactions in restaurants.
• Optimal use of variables. Analysts often limit the number of variables to be analyzed, and in the process neglect unseen and marginal data, assuming it to be unimportant. But our system assigns equal importance to seemingly insignificant data, resulting in otherwise unanticipated results.
• Larger samples. Large samples yield perfect analysis with reduced errors. Our system has the capability to analyze large data samples resulting in near perfect analysis.

Millennium’s innovative data mining solutions deliver a comprehensive knowledge transfer to our clients and enable them to achieve increased business benefits. Our powerful data analysis solutions further enable you to stay ahead of market competition in the following areas:

Market Segmentation

Customers with similar traits tend to exhibit similar tendencies in their purchasing behaviors. This is normally complemented by social fads and trends that are specific to certain market segments, that have similar attributes, purchasing patterns and trends.

Millennium’s solutions identify market segmentation to create segments and detect emergence of prominent patterns. Our methodologies enable our clients to achieve increased growth as our analyses:

• Offer readily available data on market responsiveness of product offerings, and
• Identify segment-by-segment changes of sales revenues thereby revealing market trends.

Customer Churn

Measuring the churn rate and identifying the factors that lead to customer churn can be critical to the health of an organization. Millennium’s data mining and analysis solutions garner quality intelligence that can be used to create vulnerable customer profiles.

Our services further facilitate organizations by monitoring the typical behavior of their customers. In this way we can flag certain behavior as indicative of a potential lost customer. Our solution predicts the loss of valuable customers well in advance to enable our clients to formulate and implement effective customer retention strategies.

Direct Mail Marketing

Direct mail marketing conveys useful product information to individual customers following a targeted marketing strategy. An underlying drawback of this approach is that it may transgress to illegal spam and illegitimate business activities. Millennium’s intelligent data analysis techniques help achieve targeted marketing strategies by identifying precise customer databases and essential elements for inclusion to elicit definite response.

Trend Analysis

Timely identification of emerging trends is a key factor of success for any business, as fluctuating sales are indicative of emerging market trends. Implementing Millennium’s solutions enables our clients to identify market trends entrenched in changes of sales revenues.

Millenniums sales trend analysis identifies customer segments that:

• Generate higher revenues,
• Reflect revenue decline,
• Mirror highest growth and decline rates,
• Represent exponential growth or decline, and
• Highlight rapidly emerging trends.

Our expertise in trend analysis techniques help capture:

• Rapidly emerging trends,
• Trends developing in between, and
• Trends developing over long periods.

Market Basket Analysis

Millennium employs mathematical modeling techniques to unfold affinities between individual products or product-service groupings. We further analyze this information to really dig into valuable marketing inputs, specific to your products and services. Our methodologies further enable our clients to identify opportunities for cross selling through relevant product or service analysis.

Interactive Marketing

Millennium’s analytical methodologies help decode website navigation patterns and surfer behavior. Understanding how surfers locate a page and move through the various pages on a site depends on the site’s content and the placement of links on a page.

We empower our client's marketing abilities through improved search engine optimization in the following manner.

• Analyze links between keywords and web pages
• Insert smart keywords
• Suggest page designs that bring surfers to the targeted content and pages

Data Mining Solutions

Data Analysis addresses specific decision-making issues and involves a detailed evaluation of data recovered from data mining.

Most organizations have tremendous stores of value within their data warehouses; however, this often does not translate as benefits to the bottom line. Millennium has developed the capability to identify the potential of all data independent of its history. Our system helps analysts access, extract, and transform data from large heterogeneous data sources using flexible and cutting-edge analytic methods.

Millennium draws related data from disparate data warehouses to enable effective decision making under any uncertainties, many times from legacy systems that may have been copied, extracted, or modified,. We trace data to its origin, exploring the evolution of the data, therefore providing an optimal understanding of the scenario at hand. The capturing of the data's associated business roles, business definitions, value sets, and physical locations ensure that the analysis defines the data’s relevance to our client’s current conditions.

The Millennium advantage

• Summarize, understand results, view relationships, and identify various patterns
• Identify useful groups of data and extract precise information
• Examine different views of data using an exploratory interface
• Create reports without any knowledge of SQL
• Prepare an output that can be presented or exported to other applications
• Analyze data from different angles for accurate interpretation